Social Media, Quality Information, and Entertainment Services: A Case Study of Escape Stores in Hangzhou

In recent years, China's leisure and entertainment market have developed rapidly, with various board games escape stores emerging in endlessly. Social media has become one of the important channels for industry to disseminate high-quality information consumers. However, whether social convey valid quality on services? What are most frequently mentioned topics media? We try answer these questions by studying Meituan, leading online platform services China. use NLP technics extract keywords from consumer reviews conduct basic analysis vouchers discounts provided stores. find that majority stores’ ratings high(over 4.5), distribution is a roughly J-shape. Moreover, except game instruction voucher, other three vouchers’ average discount very similar. And we also consumers’ review mention scene